Oliver Odgaard
hi@odgaard.work
hi@odgaard.work
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helping dating app take back its reign
impact
+110% YoY ARR growth rate
timeline
Dec 2021 - Dec 2022
my role
Lead Product Designer
business goal
Growth & expansion
the problem
functional but boring
At the design review to shape the solution, it became clear that the planned scope was too ambitious for the first iteration.
Together with the product managers and mobile engineers, we decided to ship the ratings feature only on the content detail page.
Sometimes, it’s okay to ship smaller chunks than originally envisioned to learn from them and iterate based on gathered data.
the solution
functional but boring
At the design review to shape the solution, it became clear that the planned scope was too ambitious for the first iteration.
Together with the product managers and mobile engineers, we decided to ship the ratings feature only on the content detail page.
Sometimes, it’s okay to ship smaller chunks than originally envisioned to learn from them and iterate based on gathered data.
the impact
functional but boring
At the design review to shape the solution, it became clear that the planned scope was too ambitious for the first iteration.
Together with the product managers and mobile engineers, we decided to ship the ratings feature only on the content detail page.
Sometimes, it’s okay to ship smaller chunks than originally envisioned to learn from them and iterate based on gathered data.
lessons learned
functional but boring
At the design review to shape the solution, it became clear that the planned scope was too ambitious for the first iteration.
Together with the product managers and mobile engineers, we decided to ship the ratings feature only on the content detail page.
Sometimes, it’s okay to ship smaller chunks than originally envisioned to learn from them and iterate based on gathered data.
© 2025 Oliver Odgaard
hi@odgaard.work
🧢