digitalproduct& brand designer

Hello there! My name is 🧢 Oliver Odgaard and I’m a digital product & brand designer living in Aarhus. I lead projects, align and inspire teams, and help shape product vision through user empathy.

Three dark mobile screens from a team task manager, angled across a grey backdrop

SaaS platform

Rebuilding a team's task manager around today, not the backlog

One timeline, one list of what is actually due, and nothing else competing for the screen. The backlog is still there — it just stopped being the first thing anyone saw.

A dark music player redesign on desktop, over a colourful gradient backdrop

Mobile app

A calmer listening app, built around the artist rather than the sidebar

Discovery moved out of the navigation and into the thing people came for. The queue stays out of the way until it is asked for, and the page holds still while it plays.

Design system

One set of components for four products that had grown apart

Four teams, four button styles, four ideas of what an error looked like. The system did not add anything new — it picked which of the existing answers was right and made the others impossible.

Brand identity

A visual language that survives contact with a real product

The identity was drawn in the interface rather than beside it, so the type, spacing and colour that carry the brand are the same ones the product ships. Nothing had to be translated afterwards.